Last updated: January 25, 2026
This Cookies Policy explains how SRAR uses cookies and similar tracking technologies on our website. You can manage your cookie preferences at any time using the cookie consent banner on our website.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser, while session cookies are deleted when you close your browser.
2. How We Use Cookies
We use cookies for the following purposes:
2.1 Necessary Cookies
These cookies are essential for the website to function properly. They cannot be disabled. They enable core functions such as page navigation, theme preferences, and storing your cookie consent choice.
Examples: Cookie consent preference (srar_cookie_consent), theme preference (light/dark mode)
2.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymised usage data. This helps us improve our website's performance and user experience. These cookies are only set after you have given consent.
Examples:
- Google Analytics 4 (_ga, _ga_*): Tracks page views, user sessions, and traffic sources
- Google Tag Manager: Facilitates loading of analytics tags after consent is granted
2.3 Marketing Cookies
These cookies are used to deliver relevant advertisements and measure the effectiveness of marketing campaigns. They are only set after you have given consent and may be set by us or by third-party advertising partners.
Examples: Google Ads conversion tracking, remarketing pixels from advertising platforms used in active campaigns
3. Third-Party Cookies
We currently use the following third-party services that may set cookies on your device:
- Google Analytics 4: Web analytics to understand how visitors use our website. Cookies: _ga, _ga_*. Google Privacy Policy
- Google Tag Manager: Tag management system used to load analytics and marketing scripts after consent is granted. Does not itself collect personal data.
We will update this list if we add new third-party services. These third parties have their own privacy policies and cookie policies which we encourage you to review.
4. Cookies We Set
The table below lists the specific cookies currently in use on our website:
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| srar_cookie_consent | Srar | Necessary | Stores your cookie consent preferences | 1 year (localStorage) |
| _ga | Google Analytics | Analytics | Distinguishes unique users for analytics reporting | 2 years |
| _ga_* | Google Analytics | Analytics | Maintains session state for Google Analytics 4 | 2 years |
This table is updated when new cookies are introduced. Marketing cookies are only set if you opt in to the Marketing category in the consent banner.
5. Cookie Duration
Cookies may remain on your device for different periods:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain on your device for a set period (from 24 hours to 2 years)
6. Managing and Controlling Cookies
You have the right to accept or reject cookies. Here are several ways to manage cookies:
6.1 Cookie Consent Banner
The easiest way to manage your cookie preferences is through the cookie consent banner on our website. You can access it at any time to accept, reject, or customise which categories of cookies are active. Your preferences are saved and respected on subsequent visits.
6.2 Browser Settings
Most browsers allow you to control cookies through their settings preferences. You can set your browser to:
- Block all cookies
- Block third-party cookies only
- Delete cookies when you close your browser
- Notify you when a cookie is being set
Please note that blocking cookies may impact your experience on our website and limit certain functionality.
6.3 Browser-Specific Instructions
For detailed instructions on how to manage cookies, please refer to your browser's help documentation:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
6.4 Opt-Out Links
You can opt out of certain third-party cookies:
- Google Analytics: Browser Add-on
- Network Advertising Initiative: NAI Opt-Out Tool
- Digital Advertising Alliance: DAA Opt-Out Tool
7. Do Not Track Signals
Some browsers have a "Do Not Track" (DNT) feature that lets you tell websites you do not want to have your online activities tracked. Currently, there is no industry standard for how to respond to DNT signals. At this time, our website does not respond to DNT browser settings.
8. Updates to This Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will post the updated policy on this page and update the "Last updated" date. We encourage you to review this policy periodically.
9. More Information
For more information about how we handle your personal data, please refer to our Privacy Policy. For questions about our Terms of Service, please visit our Terms of Service page.
10. Contact Us
If you have any questions about our use of cookies or this Cookies Policy, please contact us:
Email: info@srar.in
Address: M/s. SRAR Research & Analytics Private Limited, Door No.: 7-8-40, Chettivanipalem, NH-5 Road, Opp. Ele Substation, Gajuwaka, Visakhapatnam – 530 026